As with our Christmas postcard for previous years, our studio endeavors to illustrate the sentiments of the holiday season without reference to the Christian holiday. After a long year, the break was eagerly awaited by the sector7g team, and we envied the incredibly relaxed attitude of Nic’s dog Roo, who shared those final months with us in the studio. That inspiration, coupled with 2006 being the Chinese Year of the Dog, saw us develop a concept that begged for more than just a postcard.

Note: No animals were harmed during the production of this studio promotion.